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    U.S. Housewares Market Consumer Tracking Service Launch

    The NPD Group, Inc., has launched a new consumer tracking service for the U.S. housewares market.

    The NPD Group, Inc., has launched a new consumer tracking service for the U.S. housewares market. The new service addresses the industry’s need for a total market view while providing meaningful insights into the dynamics driving the purchase behaviors and preferences for cooking, baking and tabletop categories.

    This tracking service will offer information about who’s buying cookware, bakeware, cutlery, dinnerware, beverageware, and flatware, including where they’re purchased, primary reasons for purchase and preferred purchase methods.

    Housewares manufacturers and retailers can use the information to monitor the ever-changing retail landscape while identifying optimal customer targets for their product sales, marketing and merchandising strategies.

    “In these challenging economic times, this new level of understanding about the housewares consumer will be a key ingredient for optimizing sales and maintaining a competitive edge in this evolving marketplace, said Peter Goldman, president of Port Washington, N.Y.-based NPD’s Home industry sector.

    For more information, visit http://www.npd.com/.

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