USPB Unveils 'Potato Underground' Blog
DENVER, Colo. -- The potato is a canvas for healthy recipes that can now be prepared quickly, thanks to revolutionary cooking techniques featured on a new "Potato Underground" blog hosted by the U.S. Potato Board based here.
In an effort to help consumers prepare home-cooked, nutritious meals in under 30 minutes, USPB partnered with the Turover Straus Group, Inc., a leader in food technology and product development, to showcase three innovative potato cooking techniques on the new potatounderground.com site.
The three time-saving tricks are demonstrated by two potato experts: Bruce Weinstein and Mark Scarbrough, co-authors of "The Ultimate Potato Book."
"We asked women nationwide to test these techniques in their homes and the vast majority was thrilled with the results, saying that they'd add them to their dinnertime routine," said Linda McCashion, USPB's v.p. of public relations. "We hope to spread this enthusiasm quickly through our new blog which easily allows sharing of our cooking demonstration videos."
The USPB's just-launched blog will house the cooking videos and feature a host of healthy recipes, reports from potato growers throughout the U.S., and updates on relevant nutrition information. Consumers can check the blog weekly for new postings and feel free to share your favorite potato recipe or to pose a potato-specific nutrition question to the USPB's nutrition expert.
Established in 1971 by a group of potato growers to promote the benefits of eating potatoes and recognized as an innovator in produce marketing, the USPB was one of the first commodity groups to develop and use a nutrition label that was approved by the FDA. The USPB represents more than 4,000 potato growers and handlers across the country.
In an effort to help consumers prepare home-cooked, nutritious meals in under 30 minutes, USPB partnered with the Turover Straus Group, Inc., a leader in food technology and product development, to showcase three innovative potato cooking techniques on the new potatounderground.com site.
The three time-saving tricks are demonstrated by two potato experts: Bruce Weinstein and Mark Scarbrough, co-authors of "The Ultimate Potato Book."
"We asked women nationwide to test these techniques in their homes and the vast majority was thrilled with the results, saying that they'd add them to their dinnertime routine," said Linda McCashion, USPB's v.p. of public relations. "We hope to spread this enthusiasm quickly through our new blog which easily allows sharing of our cooking demonstration videos."
The USPB's just-launched blog will house the cooking videos and feature a host of healthy recipes, reports from potato growers throughout the U.S., and updates on relevant nutrition information. Consumers can check the blog weekly for new postings and feel free to share your favorite potato recipe or to pose a potato-specific nutrition question to the USPB's nutrition expert.
Established in 1971 by a group of potato growers to promote the benefits of eating potatoes and recognized as an innovator in produce marketing, the USPB was one of the first commodity groups to develop and use a nutrition label that was approved by the FDA. The USPB represents more than 4,000 potato growers and handlers across the country.