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Billed a “the most powerful, patented multi-layer moisturizing complex on the market across all surface layers of skin,” Vaseline Sheer Infusion with Stratys-3 is set to hit store shelves later this month. The R&D gurus at Unilever developed the new lotion after discovering a breakthrough in moisturizing technology that enables a lotion to deliver moisture to all layers of the stratum corneum (surface skin) -- the top, the core and deep down -- for superior moisture, the result of which is unprecedented hydration. The launch will be supported with in-store marketing initiatives at key retailers with demonstrations and sampling events that focus on educating the consumer on the science that supports Stratys-3. Available in both a 6.8 oz bottle ($6.25 SRP) and 13.5 oz pump ($8.99 SRP) size. For more information, visit http://www.vaseline.com.