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San Jose, Calif.-based VeriFone Holdings Inc. is now shipping PAYware Mobile secure credit card encryption sleeve for iPhone and the complementary PAYware Mobile app is now available on the App Store.
PAYware Mobile provides small businesses with simple and secure card processing capabilities using the iPhone. The app and patent-pending card encryption technology are provided free in conjunction with a low cost PAYware gateway services agreement, the company reported.
VeriFone also is initiating a major online advertising campaign to introduce small businesses to the benefits of offering secure card acceptance using iPhone.
“Pre-order response to PAYware Mobile for iPhone has been phenomenal,” said VeriFone CEO Douglas G. Bergeron. “Clearly, we have tapped into the vast wellspring of small business owners who want the benefits of secure card acceptance but have been deterred by the cost of entry in the past.”
VeriFone’s card encryption sleeve slips over iPhone to accommodate card swipes and allow merchants to avoid high-cost “card-not-present” fees. It also incorporates a stylus for signature capture and a mini-USB port for charging iPhone while the ergonomic encryption sleeve is attached, according to the company.
VeriFone’s card acceptance solution for iPhone is based on years of expertise in payment security and provides patent-pending end-to-end card data encryption from the moment the card is swiped, so unprotected data never transits or is stored on iPhone itself. Using the card encryption sleeve with VeriFone’s app qualifies merchants for lower-cost “card present” interchange fees, which typically results in a 30 percent savings over manually entering card numbers, the vendor reported.
VeriFone's gateway processing solution, PAYware Connect, is widely certified by U.S. card processors, and users with existing merchant accounts will be able to set up PAYware Mobile with their current processor. Those without existing processing relationships will be able to select from a variety of options.