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Vidalia onions are taking on New York City via a video board in the heart of Times Square, where an estimated 1.6 million people pass daily -- 276,000 of which work in the neighborhood as well.
Set to run every 20 minutes for three months, or about 5,000 times leading up to and during its peak harvest season on the CBS “super screen,” Vidalia Onion ads will adorn the giant video screen that stands 26-feet tall and 20-feet wide in its strategic position at 42nd St. between 7th and 8th Ave.
“Mark this off my marketing bucket list,” gushes Wendy Brannen, executive director of the Vidalia Onion Committee (VOC). “It is a dream to advertise in Times Square to New Yorkers and to the millions of vacationers who visit the Square each summer.”
The campaign leads with a “teaser” ad this month featuring a child holding up and looking through sliced onion rings with the text: “Vidalia Season Starts in Days! You Can Almost See the Sweetness.” The May/June ad will promote Vidalia’s “American Favorites: Sweet Vidalias and Country Music” campaign that will encourage consumers to enter the Vidalia Onion Jingle Contest at VidaliaOnion.org starting May 1.
For more information, visit VidaliaOnion.org.