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VideoMining Corporation, a provider of in-store intelligence for retailers and consumer product manufacturers, added 10 convenience store retailers its syndicated program, C-Store Shopper Insights (CSI) – a panel that joins its grocery insights program.
VideoMining recently launched a similar program for the grocery industry called Center Store MegaStudy where over 10 million shopping trips from leading supermarket banners will be analyzed for in-depth shopper insights.
“We are partnering with some of the most innovative convenience store retailers and manufacturers,” said Dr. Rajeev Sharma, Founder and CEO of VideoMining. “We are continually evolving the program to capture the most relevant shopper data and to derive the most actionable insights.”
The retailers are: Circle K, AM/PM (BP), Chevron, Hess, RaceTrac, Cumberland Farms, Thornton’s, Maverik, Holiday, and GetGo (Giant Eagle). As part of the CSI program, VideoMining will deploy it’s in-store measurement and analytics technology in a carefully selected national panel of 144 stores in cooperation with the participating retailers.
The goal of the ongoing CSI program is to develop an in-depth understanding of the shopping process in convenience stores and uncover innovative opportunities to improve performance. It will create a large behavioral data set from over 10 million convenience store trips and integrate it with a number of other data sources to provide visibility into the path-to-purchase of C-store shoppers and factors that impact their purchase decisions.
Besides offering an extensive list of “deep dive” syndicated reports for all product categories, the program will offer an opportunity for ongoing custom testing, research and trend analysis. “This year’s program involves a massive data set from the expanded store panel, but also addresses a number of special topics such as food service, Hispanic shoppers, holiday analysis and forecourt productivity,” said Priya Baboo, president of Shopper Insights for VideoMining.
State College, Pa.-based VideoMining Corpprovides in-store intelligence for shopper marketing based on the company’s in-store measurement technology that automatically converts video into precise statistical data on the shopping process