Virtual Shopping, Real Results

Despite the flash-in-the-pan success of virtual reality mediums like Second Life, marketers are flocking to virtual reality (VR) -- for research purposes. Computerized store simulations, in which consumers “shop” in on-screen environments that look very close to the real thing, are now standard for the larger packaged goods firms like Procter & Gamble, Frito-Lay, ConAgra and Intel, which have been using them for years. Read the full Brandweek article here.