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Voskos Greek Yogurt has kicked off 2014 with a new advertising campaign, including the brand’s first-ever national television commercial, digital, social and mobile advertising, as well as a redesigned website, which launched in November.
The brand partnered with Riester Advertising on the effort, which aims to highlight the brand’s commitment to quality. “It’s our time to shine,” said a Voskos marketing rep. “Our focus has always been providing the highest quality products and we want to showcase our hard work with this new campaign. This TV campaign captures the essence of who we are and we know it will resonate with current and new consumers.”
“Voskos is a simple, wholesome product,” added Tom Ortega, partner and chief creative officer at Riester. “Everything we created – from the website to the television commercial -- needed to convey Voskos’ commitment to quality and freshness. By staying true to this, we were able to tell a very beautiful story.”
California-based Sun Valley Dairy, maker of Voskos Greek Yogurt, is the first company to produce Greek yogurt in the United States.