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R.J. Reynolds Vapor Company said today that its Vuse Digital Vapor Cigarette has been named the official vapor product of South by Southwest 2014 (SXSW) in Austin, Texas.
Adult tobacco consumers are invited to visit Vuse stations during the festival on the fourth floor of the Austin Convention Center and Sixth Street near San Jacinto Boulevard. Additionally, brand representatives will be interacting with age-verified consumers at several festival events, including the Interactive Opening Party on March 7, and the Outdoor Music Festival at Butler Park on March 13-15.
“With a culture of innovation and focus on emerging trends, South by Southwest is the ideal setting to showcase the state-of-art, digital technology in Vuse that makes it a game-changer for the vapor industry,” said Stephanie Cordisco, president of RJR Vapor Company. “Vuse is redefining enjoyment for adult tobacco consumers, and plays a key role in our continued efforts to lead the transformation of the tobacco industry.”
Vuse has been available in Colorado since July 2013, where it became the best-selling vapor product in the state, according to the company. In January 2014, Vuse distribution was expanded to Utah.
Winston-Salem, N.C.-based R.J. Reynolds Vapor Company, a subsidiary of Reynolds American Inc., manufactures and markets Vuse-cigarettes.