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    Wal-Mart Launches Online Shopping Tools to Help Valentine's Day Shoppers

    BENTONVILLE, Ark. -- For the 54 percent of women and 71 percent of men who say finding the appropriate gift and matching gifts to their sweetheart's personality are the most stressful parts of Valentine's shopping, Wal-Mart yesterday launched Helpachickpick.com and relaunched HelpaGuyBuy.com.

    BENTONVILLE, Ark. -- For the 54 percent of women and 71 percent of men who say finding the appropriate gift and matching gifts to their sweetheart's personality are the most stressful parts of Valentine's shopping, Wal-Mart yesterday launched Helpachickpick.com and relaunched HelpaGuyBuy.com.

    "Valentine's Day should be sweet, not stressful, but for many people, frustration over finding that just-right present diminishes the romance of the day," said Nick Agarwal, Wal-Mart's v.p. in corporate communications, in a statement.

    Customers simply answer short questions about the recipient's personality, and the sites will identify a corresponding category, such as fashionista or sports fanatic, and offer the ideal gift suggestions chosen just for them. Customers can browse suggested items, create a list, and head to their local Wal-Mart or shop online at Walmart.com to find their gifts.

    Recent trends show more women think not only of their beau on Valentine's Day, but also friends, family members, and even their pampered pooch, according to Wal-Mart.

    After Valentine's Day, customers can visit Helpaguybuy.com and Helpachickpick.com to choose gifts for occasions such as birthdays, anniversaries, weddings, and more.

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