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Wal-Mart is pulling out all the stops to convince shoppers that they will save more by shopping for food at its stores instead of supermarkets. The retailer's running a new TV campaign specifically focused on the dollars it says shoppers can save on packaged grocery items at its stores.
The Bentonville, Ark.-based giant is contending shoppers that spend $100 each week at a supermarket could save an average of more than $700 per year by buying the same packaged goods at Wal-Mart. It is backing the claim by touting the findings of a recent study from Global Insight on comparative packaged grocery prices, which WAL-Mart said shows overall that Americans could have saved more than $21 billion last year doing just that.
Wal-Mart said in the ads that consumers could check its Web site for more data from several pricing studies that support its claims.
"Walmart customers trust us to do the savings work for them, so that they don't have to drive from place to place to catch a sale, or build their shopping list just based on coupons," said Stephen Quinn, chief marketing officer for Wal-Mart U.S.