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BENTONVILLE, Ark. -- For the first time ever, Wal-Mart is moving the traditional "Black Friday" shopping event up one day early, aiming to catch early-bird shoppers as the turkey hits the table.
The retailer's three days of Black Friday deals include:
-- Online Thursday: On Thanksgiving Day, shoppers can go to Walmart.com to find online specials on electronics, toys, apparel, and home, with free shipping through its Site to Store program. While on the site Thursday, shoppers also can see Wal-Mart's Friday "Secret In-Store Specials" -- additional savings not in the circular and available in stores the next day.
-- In Stores Friday: From 5 a.m. to 11 a.m. Nov. 23, Wal-Mart stores will ring in savings on traditional Black Friday offers advertised in its circular and through its "Secret In-Store Specials" revealed online. Also on Friday, Walmart.com will reveal a new set of "Secret In-Store Specials" available Saturday through Sunday.
-- In Stores Saturday: Beginning Saturday, Nov. 24, at 8 a.m., shoppers can grab savings on a totally new set of "Secret In-Store Specials" available while supplies last through Sunday. In addition, many items advertised in Wal-Mart's Black Friday circular are also available through Saturday.
Wal-Mart also said it has petitioned Martin Rees, the Astronomer Royal at London's Royal National Observatory, to declare that Saturday, Nov. 24 also officially be named a "Friday," giving the week two actual "Black Fridays" as deserved.