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Walmart kicked off the 2012 "12 Days of Giving" campaign by calling on Facebook users to nominate the nonprofits that are making an impact in their local communities and need support.
Each of the "12 Days" will focus on a different giving theme, including hunger, military charities and disaster relief. The campaign empowers consumers to recognize nonprofits. The winning nonprofits will receive a portion of a $1.5 million grant.
"Last year, someone took the time to go on Facebook and nominate our organization for Walmart's '12 Days of Giving' program and today, a disabled veteran has a better quality of life as a result," said John Gallina, co-founder of Purple Heart Homes. "Every individual who submits a compelling nomination has the opportunity to make a profound impact."
Through Nov. 18, consumers can visit the Live Better tab on Walmart's Facebook page to nominate a nonprofit providing basic needs in their communities. A panel from Walmart will review submissions and select the winners. Grant recipients will be announced daily on Facebook and Twitter from Dec. 10 to Dec. 21.
"There are so many local nonprofits making a positive impact every day and yet, oftentimes we don't hear enough about them or their needs. With this campaign, we want to recognize these organizations and the difference they are making in their communities," said Sylvia Mathews Burwell, president of the Walmart Foundation.
This is the second year for the "12 Days of Giving" campaign.