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    Webcast: Hear WaWa COO Discuss SKU Rationalization

    Convenience store chain Wawa will discuss SKU rationalization in an upcoming free Webcast to be hosted by Progressive Grocer sister brand Convenience Store News (CSN) Wednesday, July 14 at 2 p.m. EDT.

    Convenience store chain Wawa will discuss SKU rationalization in an upcoming free Webcast to be hosted by Progressive Grocer sister brand Convenience Store News (CSN) Wednesday, July 14 at 2 p.m. EDT.

    The Webcast, “Thinking Inside the Basket: Making More Informed SKU Rationalization Decisions,” is sponsored by Washington-based Applied Predictive Technologies, Inc. (APT), a provider of test and learn management systems for CPG manufacturers and retailers, and is the ninth in APT’s 2010 Webinar Series for retail and CPG executives this year.

    The online event will feature Sarvath Amjed Jones, senior financial analyst of Wawa and Patrick O’Reilly, president and COO of APT, and will be moderated by Tammy Mastroberte, Executive Editor of CSN.

    SKU rationalization is a hot topic in retail today as retailers strive to be more consumer-centric with localized assortments. How many brands of a given product do you really need to stock on shelves? How much more valuable is one brand compared with another? Will an Aquafina customer switch to Poland Spring if you’re out of stock? How do those tendencies change across customer segments? SKU rationalization is a complex balancing act with two competing goals: to offer an assortment that covers all of a customer’s wants, and to stock only products that offer high turnover and profitability.

    Join Wawa, Convenience Store News, Progressive Grocer and APT to learn how leading convenience store chains and grocers are using basket-level analytics to glean actionable insights and make smarter SKU rationalization and assortment-planning decisions.

    APT’s 2010 Webinar Series is designed to provide insight to CPG manufacturers and retailers alike on best practices for the evaluation and optimization of a wide range of strategic and tactical initiatives. Register now for our upcoming 2010 Webinars and learn how to better evaluate programs, gain insights that accurately predict the impact of new initiatives, and develop targeted offerings that will strengthen your business’s bottom line. For more information, or to view past Webinars on demand, visit www.APTWebinars.com or contact us at (877) 400-2559.

    Privately held Wawa, Inc. operates more than 570 convenience stores (200 offering gasoline) in Pennsylvania, New Jersey, Delaware, Maryland and Virginia. The stores offer a large fresh food service selection under the Wawa brands, including built-to-order hoagies, freshly-brewed coffee, quality dairy products, Sizzli(r) breakfast sandwiches, wraps, bakery products and ready-to-eat salads and fruits. Wawa Food Markets carry more than 6,000 items bearing Wawa brands, as well as popular national and local products.

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