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    WEBINAR: Leveraging the Power of Direct Mail

    Free online session looks at Every Door Direct Mail from the Postal Service
     

    Join the United States Postal Service, Progressive Grocer and Stagnito Media for a free webinar on building traffic through the power of direct mail, on Tuesday, Nov. 29, at 2 p.m. EST.

    Every Door Direct Mail (EDDM) allows your company to reach every address in target areas without the need for names or street addresses. Developed by the Postal Service, this innovative program uses carrier routes rather than addresses to target customers within a specific area or ZIP code. Letter carriers deliver your mailing to every mailbox along with the day’s mail so your message gets directly into the hands of consumers. This webinar will show you how to start using EDDM to build traffic to your stores.

    Among the topics to be discussed:

    - Potential savings – You save the cost of printing addresses with postage as low as 14.2 cents apiece.
    - Best uses – EDDM is ideal for saturating a highly concentrated area to promote new store openings, weekly specials, coupon offers and more.
    - EDDM formats – EDDM is typically used with Standard Mail flats, which provide a lot of space for messaging, coupons and product photos.
    - How to get started – Learn how to use the online tools to select your locations and schedule your EDDM mailings.

    Click here to register for this webinar.
     

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