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Wegmans Food Markets, Inc. revealed a new logo Sunday in its weekly flier. The logo's cursive-style writing is "welcoming because it is more like a family signature," said the chain's president, Colleen Wegman.
"When we looked back at some of our earliest logos, they conveyed the warmth and personal attention to detail that we hope reflect our brand," Wegman said. "The family culture in our company continues to grow."
The switch from the block-letter logo, which has been around since the 1970s, to the new logo will take place in stages, reported the chain's hometown newspaper, the Rochester, N.Y. Democrat and Chronicle. The logo will show up on new uniform shirts for Wegmans associates in the next few days, and items such as grocery bags and packaging will be changed as supplies run out. Storefront signs may not be replaced for some time because of the cost.
The company first revealed the change last week in an e-mail to employees from Colleen Wegman and her father, c.e.o. Danny Wegman.