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ROCHESTER, N.Y. Wegmans Food Markets here has launched an improved Web site that includes such new features as an updated recipe page and the ability to browse stores online.
The recipe section at www.wegmans.com now offers ingredient guides, reviews and ratings from consumers, links to related recipes, and instructional videos on how to prepare dishes, among other features. Web site visitors can save favorite recipes to their online recipe box, or e-mail them to friends.
Users browsing a store online can find out product information, nutritional profiles, and price, which can help them in composing an online list. Shoppers also have the option of adding recipe ingredients instantly to lists, and getting aisle-by-aisle directions so that finding list items is a snap.