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In its ongoing bid to cater to cost-conscious consumers, Weis Markets, Inc. has initiated another price-lowering campaign, this time on 2,600 staple items, including private label and brand-name products in center store/dry grocery, produce, frozen, dairy, meat, deli and bakery. The Sunbury, Pa.-based chain said it has locked in the lower prices for 90 days through April 1, 2010, while also moving to freeze the prices on an additional 624 products.
“It is clear our customers remain in a cautious mood due to the weak economy,” said David J. Hepfinger, Weis Markets’ president and CEO. “Over the past year, our ‘Price Freeze’ program has generated $16 million in savings for our customers. With our current program, we have lowered the prices on thousands of our products — and have committed to maintaining these lower prices through the spring. As a result, we are able to offer our customers consistent, long-term savings and values on the products they are looking to purchase.”
The 165-store chain, with locations in Pennsylvania, Maryland, New Jersey, New York and West Virginia, launched its first Price Freeze program a year ago, and it has since been implemented three times over the past year.
The company said its most recent price-cutting program is being promoted in its current circular, television and radio ads, as well as in-store, where customers will see Price Freeze signage and shelf tags for participating items.