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Hard on the heels of Wegmans Food Market’s similar initiative, Weis Markets has launched its 10th round of price freezes, effective in all of its stores. The Sunbury, Pa.-based grocer has slashed prices on more than 2,000 products, which will remain at a discount for 90 days.
According to Weis, since it began the price freeze program in January 2009, its customers have saved more than $40 million.
“Weis Markets is committed to saving our customers money every time they visit one of our stores,” said Kurt Schertle, the company’s EVP, sales and merchandising. “With price inflation on food expected to continue in 2013, we hope to help mitigate the impact on our customers with our Price Freeze program, allowing our customers to enjoy long-term value on everyday items.”
The current iteration of the program includes name-brand and private-brand products in grocery, frozen, dairy, meat, health, beauty care and general merchandise. Customers can find Price Freeze items through store signage and shelf tags for participating products, as well as in weekly circulars.
Weis operates 163 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.