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    Weis Markets Joins MyWebGrocer's Ad Network

    The chain said it is moving away from a "static circular" to an integrated, interactive vehicle.

    Weis Markets has launched MyWebGrocer's nationwide advertising network along with the recipe, circular and shopping list capabilities. The change moves Weis from its current "static circular" to an efficient, interactive circular that fully integrates advertising, shopping lists and recipes into a seamless tool for consumers.

    The move will also be fully integrated with Weis' ecommerce offering, which will enable shoppers to browse the weekly circular online and buy the products directly via online shopping.

    "Our addition of ecommerce services in Pennsylvania's Lehigh Valley earlier this year has proven to be successful for us," said Michael Zettlemoyer, Weis Markets' director of merchandising technologies. "Adding interactive tools to our online channel is a logical next step...[to] not only bring more value to our ecommerce initiative, but...also [to] add critical tools for the bulk of our customers who use our Web site to help them plan their in-store shopping trips."

    Weis Markets operates 155 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia and also owns SuperPetz, a pet supply superstore chain with 31 locations in ten states.

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