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    Weis Markets Lowers, Freezes Prices on Essentials

    The 90-day program affects private label and brand-name items in center store, frozen, dairy, produce, meat, deli, and bakery.

    Weis Markets said last week it has reduced prices on thousands of essential items effective Jan. 2, and that prices on these products will stay the same for 90 days, through April 1, 2009.

    "With consumer confidence at an all-time low and the poor economy, we know that our customers are looking for long-term ways to save money," said Weis Markets president David J. Hepfinger. "While our weekly promotions offer our customers an excellent way to save money and reduce their costs, we wanted to go the extra mile by freezing and lowering the prices on thousands of our staple items, both brand name and store brand, over the long term for 90 days."

    Items affecting by the price freeze include private label and brand name products in center store, frozen, dairy, produce, meat, deli, and bakery. The program is being promoted in Weis' current print, television, and radio ads, as well as by special Price Freeze shelf tags on participating items in stores.

    Sunbury, Pa.-based Weis operates 155 stores in Pennsylvania, Maryland, New Jersey, New York, and West Virginia.

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