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Weis Markets has introduced the “Local and Proud of It” campaign to promote its commitment to carrying a wide variety of locally grown produce.
“For 97 years, we’ve purchased and sold local produce wherever we’ve operated stores,” said Weis Markets president and CEO David J. Hepfinger. “This year, we expect to purchase 21 million pounds of local produce from nearly 150 local producers and co-ops in Pennsylvania, Maryland, New Jersey, New York and West Virginia.”
Hepfinger added that the in the current economic climate, “offering local produce makes even more sense due to the lower costs of bringing it to market compared to other parts of the country and the world. Closer proximity to markets also lessens the environmental impact.”
In-store aspects of the campaign include Local and Proud of It window signs, banners and first-of-the-season signs for produce coming into season.
Local produce sales account for 20 percent of Weis Markets’ produce sales during the growing season. The Sunbury, Pa.-based grocer regularly sells local sweet corn, green beans, peaches, apples, lettuce, watermelons, cabbage, blueberries, cucumbers, cantaloupes, tomatoes, potatoes, squash and pumpkins.
Beyond the produce section, Weis Markets has expanded its “Pennsylvania Proud Angus Beef” program, which it rolled out last year, while over in the dairy department, the grocer’s Weis Quality milk comes from Pennsylvania and Maryland farm, and Sauder Eggs in Lancaster County, Pa., supplies most of its eggs.
Weis Markets operates 154 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.