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LE MARS, Iowa -- Wells' Dairy, Inc., maker of Blue Bunny products, said yesterday that Mike Wells is assuming the position of c.e.o., while family members Gary Wells, Doug Wells, and Greg Wells will step down from their current positions and day-to-day responsibilities.
"This decision was made with full support of the family to provide clear focus to critical business decisions and ensuring our organization can move quickly and efficiently to maximize business opportunities and provide clear and consistent communication across the company," said Mike Wells, the new c.e.o., in a statement.
In making the announcement, the Wells' family emphasized its commitment to the "long-term viability of the company and its progress toward achieving the goal of becoming a Top 3 national brand in ice cream and frozen novelties."
Gary, Doug, and Greg Wells will continue to support executive leadership as consultants, and the Wells family will continue to be represented on the company's board of directors, Wells' Dairy said.