You are here
Westin Foods will expand its Health and Wellness division by acquiring a majority interest in St. Augustine, Fla.-based Dominex, LC, effective April 1. The acquisition will lead to the creation of Dominex Natural Foods.
“Our mission is to continue to provide our consumers and retail clients with consistent, high quality, good for you food products and services,” said Scott Carlson, CEO of Westin Foods. “This is the philosophy Westin Foods was founded upon and is known throughout the food industry. We are excited about the opportunity to grow the health and wellness segment of our business and are confident about the many great opportunities ahead.”
Dominex offers an array of all-natural, vegetarian frozen items, spanning from its signature line of eggplant cutlets to its meatless options, “Veggie Fries” and Parm Bites. Dominex is available to consumers in over 4,000 retail and natural food stores nationwide, and to foodservice customers via its national network of distributors.
“While Westin Health and Wellness has a long and ever present commitment to health and wellness via it’s Superberries food brand, Dominex brings to the table another loyal customer base, both consumer and retail," said Brad Poppen, COO of Westin Foods. “Dominex currently offers quality vegan and vegetarian eggplant appetizers and entrées which allow us to expand our presence in the retail and foodservice arena.”
The formation of Dominex Natural Foods brings about opportunities for Dominex to create additional brand momentum while keeping its 25-year legacy intact. “Dominex has a very loyal customer base who appreciates the gourmet, all-natural, convenience of our product line,” noted John G. McGarvey, president of Dominex and new president of Dominex Natural Foods. “In the months ahead, we will be launching an innovative line extension that will join our brand’s legacy with the expertise of Westin Foods to deliver delicious products that will incorporate vegetables beyond eggplant.”
The terms of the deal have not been disclosed. The company will be headquartered in Omaha, Neb., but Dominex Natural Foods will maintain offices in St. Augustine.