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    Westinghouse Digital Launches New Web Site

    A unique ROI calculator, case studies and product information are featured.

    Westinghouse Digital Electronics, a digital signage solution company launched a new Web site, www.wde.com/dss, providing details on the company's full array of digital signage solutions, as well as an industry-unique ROI calculator, the company reported.

    The calculator allows a business owner, VAR or system integrator to monetize its Westinghouse digital signage solution investment by entering in its Average Monthly Profit, Monthly Cost Avoidance and Projected Percentage Increase to get the ROI if it purchases and uses the new Westinghouse digital signage solution software and products. The site also includes a tabsthat describes how the financial ROI is calculated, the company said.

    "The new Westinghouse Web site was created to give business owners, VARs and any potential customer interested in digital signage solutions a complete prospective into the details and offerings of our new software and product family," said John Araki, VP and GM of the commercial business unit at Santa Fe Springs, Calif.-based Westinghouse Digital Electronics. "With its novel ROI calculator, the site goes a step further and truly shows a business the financial benefits to investing in a digital signage solution for their company."

    The Web site provides detailed Westinghouse digital signage software product information, including a helpful Frequently Asked Questions section related to neonSource and neonNow. The site also features a video on the home page of neonSource and neonNow in action for visitors to see how a business can run video or TV on a monitor and insert dynamic advertisements into the screen as well, the company said.

    Additionally, site visitors can click on different parts of the neonSource and neonNow software to see pop-up descriptions of the easy-to-use User Interface. This feature allows potential customers to get a real sense of the software in action and see just how intuitive and simple to use it really is, according to Westinghouse.

    The Web site will also feature live case studies throughout the year that highlight real-world business applications and usages of the Westinghouse digital signage solutions.

    Progressive Grocer reported on some of the vendor's latest signage solutions in the March 3 edition of our online news.

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