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    Westside Market NYC Serves Up Dessert Aisle

    Grocer hopes to capitalize on V-day indulgence

    To satisfy its customers’ cravings for sweet treats of just about every variety, Westside Market NYC has bowed a richly expanded Dessert Aisle at its 110th Street store.

    Introduced last month, the dedicated aisle showcases such delicacies as profiteroles, chocolate mousse, mini brownies, whoopee pies, tiramisu and the store’s best-selling cheesecake. In-house and branded items are both available.

    Although the family-owned and operated grocer is touting the aisle as “the perfect resource for this Valentine’s Day,” where couples can select an indulgent dessert to cap off a romantic home-cooked meal, the section will be a permanent feature of the location.

    Last year, Westside debuted a Man Aisle at the same store, offering such typically male-oriented products as salty snacks, barbecue and hot sauces, beer, cereal, soda, and beef jerky in one convenient place, to positive consumer feedback.
     

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