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    What Consumers Want for the Holidays

    Grooming products provider commissioned holiday study to find out

    According to a national consumer study commissioned by Sterling, Ill.-based grooming products provider Wahl in November, unnecessary gifts accounted for almost 50 percent of purchases last year.

    Those expecting gifts this holiday season have two things in mind: their futures and families. The study found that 35 percent of people wish for gifts to help them save money this holiday season. Furthermore, almost a third of those receiving gifts would most appreciate one the entire family can use.

    “With more people concerned about their health these days, gifts that promote healthy and active living should do well this year,” noted lifestyle trend expert and TV personality Laura Dellutri.” If offered the choice of one gift, one in five people would agree. The health-enhancing properties of gifts particularly appeal to boomer generation and 30-somethings, the study discovered.

    “Given the times, most people will appreciate a gift that helps them look and feel good,” continued Dellutri. This is a particular concern for 20-somethings, Wahl’s study found. In fact, both men and women age 18 to 29 rank appearance higher than health in relation to gifts they would like best, although looking good was secondary to money and family.
     

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