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    White Rose to Relaunch Web Site With MyWebGrocer

    Big demand for online tools in the retail grocery market caused wholesaler to opt for an upgrade.

    Wholesaler White Rose has retained MyWebGrocer to redo and upgrade its online grocery offerings with an integrated solution.

    White Rose will be replacing its current vendor for the stores it operates under the Met and Pioneer banners. The company's new Web sites will feature an interactive weekly circular, enhanced e-mail, a recipe of the day, the social networking site MyBaby.com and integrated services to drive bigger profits via loyalty and club memberships.

    "Monetizing our site from day one is a huge value-add to our organization," noted White Rose v.p., information technology Joe Garcia in a statement. "No other company in the industry affords us the potential to leverage our site financially the way MyWebGrocer can."

    According to Garcia, the company chose to upgrade its Web presence because of "the dramatic increase in demand for online tools in the retail grocery market."

    "White Rose's...71 stores add momentum as we continue to expand the largest online network of retailers in the country," added MyWebGrocer s.v.p., sales Curt Alpeter.

    White Rose Food is the largest independent wholesale food distributor in the New York City metropolitan area, is the biggest consumer market in the United States. The company supplies three primary product lines (grocery, dairy and frozen) from distribution centers in Carteret and Woodbridge, N.J.

    Colchester, Vt.-based MyWebGrocer's grocery advertising network cover 65 percent of the United States. Its clients include ShopRite, Lowes Food Stores, and Big Y. The company also recently revealed partnerships with grocery Web site developer Webstop and consumer marketing services provider adplex.

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