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Consumers will flash their best smiles yet after using Colgate-Palmolive’s Colgate PROCLINICAL, an exclusive new line of professionally inspired toothpaste formulated with clinically proven technologies. Created by the New York-based company’s scientists and dental professionals, and backed by years of research and development, the product line consists of three varieties: Daily Whitening for removing surface stains, Daily Cleaning for polishing teeth, and Daily Renewal for Enamel for fortifying tooth enamel. The suggested retail price for a 4-ounce tube is $4.49 at food and drug stores and $3.99 at mass merchandisers. Visit www.Colgate.com to learn more.