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    Whole Foods’ ‘Pineapple With a Purpose’ Program Promotes Ethical Sourcing

    This month, Whole Foods Market is spotlighting sweet and juicy Whole Trade pineapples to celebrate the expansion of its ethical sourcing program in Costa Rica.

    This month, Whole Foods Market is spotlighting sweet and juicy Whole Trade pineapples to celebrate the expansion of its ethical sourcing program in Costa Rica.

    “We [want] to offer a delicious fruit that not only raises the bar on quality and taste, but also give shoppers an opportunity to make a real difference for the environment,” said Karen Christensen, global produce coordinator for Austin, Texas-based Whole Foods. “By purchasing Whole Trade products, shoppers can support socially and environmentally responsible farming practices in developing countries.”

    Whole Foods works with Costa Rican growers who have earned the Whole Trade Guarantee seal, which means that they ensure fair wages and safe working conditions while caring for the environment. Through Whole Trade products, Whole Foods supports positive change in the developing countries where it sources products. Additionally, 1 percent of Whole Trade purchases go to the Whole Planet Foundation to help fight poverty in developing countries.

    “Our Whole Trade pineapples are delivered at the peak of ripeness, so they’re ready to slice and serve the minute they hit our shelves,” noted Christensen. “Contrary to popular belief, shell color isn’t an indicator of quality or ripeness. Our organic pineapples, available in select markets, are ready to eat when green.”

    To celebrate the program, Whole Foods has teamed up with Intrepid Travel to offer its shoppers a chance to win a nine-day trip for two to Costa Rica, home of the Whole Trade pineapple.

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