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Whole Foods Market, Coca-Cola, Ford, McDonald’s, Microsoft and SunTrust have enrolled in the CoTweet Enterprise Innovators Program, a new initiative that includes exclusive Enterprise Edition product features and services to help companies manage their brands on Twitter.
“Businesses have different requirements than consumers when it comes to social media engagement,” explained Jesse Engle, CEO of CoTweet. “Companies must monitor their brands, provide customer service and measure the impact of outbound marketing. Team collaboration is key. CoTweet is the only tool that’s focused exclusively on the needs of enterprises, from grocers to bankers, and everyone in between.”
CoTweet is the real-time business collaboration platform for San Francisco-based Twitter, and its Enterprise Innovators Program -- available to customers for a fee -- offers companies a set of uniquely tailored business tools that leverage the Twitter platform. They include:
--Reach analytics: This tool tracks the reach of Twitter messages and click-through rates on embedded links
--Engagement analytics: Reports on inbound and outbound message types (DM, @replies, @mentions), response rates and times, and most active users
--Influence analytics: Twitter worked with Klout to develop this tool, which measures the social media influence of brands and users, including those most influential in specific industries and topics
--Extended customer conversation history: a lifetime archive of customer interactions --Priority updates: faster access to Twitter updates
--Dedicated account management: a single point of contact providing account analysis and priority product support and training Additionally, Enterprise Innovator Program participants will play a key role in shaping the future direction of the CoTweet product based on their emergent requirements
CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so. A workflow engine enables users to manage multiple accounts from a single dashboard, support multiple editors for each account, track conversations, assign tasks, create follow-up tasks and schedule posts, and designate who replies on a company’s behalf. CoTweet also offers direct integration with bit.ly, enabling users to tap into real-time click tracking and analytics from the URL-shortening service.
“McDonald’s is mentioned on Twitter every 10 to 20 seconds,” said Bill Whitman, VP of communications at Oak Park, Ill.-based McDonald’s USA. “We are embracing this tremendous opportunity to engage in conversations with our customers and others through @McDonalds each and every day. CoTweet enables us to have those real-time conversations across multiple business units, including our marketing, customer satisfaction, public relations and media relations teams.”
For more information on the CoTweet Enterprise Innovator Program, visit http://CoTweet.com/eip. The CoTweet public beta is free for consumers and enterprises.