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    Whole Foods Boulder Location Adds Panorama Organic Grass-Fed Beef

    New beef line sourced from local ranch

    Whole Foods Market's Pearl Street store in Boulder is now offering Panorama Meats’ 100 percent grass- fed and -finished organic beef, which also bears the distinction of bearing a “raised local” pedigree from its supplier, Kiowa Valley Organics, based in nearby Ft. Lupton, Colo.
     
    Raised and processed within 50 miles of Whole Foods’ Boulder, Kiowa Valley Organics is a family-owned farm that raises USDA certified organic grass-fed beef, and also organic produce, on 700 acres on Colorado’s Eastern Plains.
     
    “We make a real effort to find local ranchers that meet Panorama’s and Whole Foods Market's high standards for organic grass-fed beef,” says said Mack Graves, CEO of Vina, Calif.-based Panorama Meats. “Kiowa Valley Organics is an exciting addition to our program in the Rocky Mountain region.”
     
    Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics. All animals are raised in compliance with the Born and Raised in the USA verification program.
     
    Panorama's ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. More information about Panorama is available at www.panoramameats.com.
     
    Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, Montana, Nebraska, New Mexico and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods Market stores in Northern California, Oregon, Washington, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers.

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