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Natural and organic foods retailer Whole Foods Market celebrated its first 1 million Twitter followers by giving away a $50 gift card to its millionth Twitter follower and hosting a contest where 10 additional $50 gift cards will be given away.
For the contest, Austin, Texas-based Whole Foods challenged its followers to tweet their five-word food philosophies. Those who submit the top 10 will win the gift cards -- plus 1 million grains of quinoa (which equates to five pounds). The contest wraps up Friday, July 17.
“We’re having a blast interacting with our customers on Twitter,” said Bill Tolany, global coordinator of integrated media for Whole Foods. “It’s obvious that we have some incredibly passionate and creative customers, but the contest’s not over yet.”
The first winning micro-philosophy was: “Can you pronounce those ingredients?”
Other fun submissions include:
“Peanut butter goes with everything.”
“Just say yes to chocolate.”
“Good cooks make good friends.”
“Life is short. Eat well.”
According to Whole Foods, its followers tweet the grocer about virtually everything, from recipe ideas and special diet suggestions to information regarding in-store promotions and specialty items.