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In an Oct. 1 post on its Whole Story official blog, Austin, Texas-based Whole Foods Market said it is celebrating its first — and “hopefully annual” — Non-GMO Month in October. Blog writer Joe Dickson said the event introduces and celebrates the “Non-GMO Project Verified” seal, a first-of-its-kind certification program that Whole Foods fully supports.
Dickson said the Non-GMO Project worked with industry leaders and technical experts to develop the first third-party certification program for products that avoid the intentional use of GMOs. Manufacturers that earn the use of the seal have to prove they are doing everything they can to keep GMOs out of their products.
“In 2009, Whole Foods Market announce[d] that we had enrolled our entire private label — all of our store brand products sold under the 365 Every Day Value and Whole Foods Market labels — in the verification program,” Dickson wrote. “Now, we’re celebrating the next batch of our private label products and products from our vendor partners to earn the seal.”