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AUSTIN, Texas -- Taking a health-minded spin on the back-to-school season, Whole Foods Market here is offering a variety of tools in August and September at stores and online to school customers on working healthy eating into busy schedules.
For starters, the supernatural chain is offering two brochures with coupons and information. One brochure offers nutritional guidance to kids, tweens, and teens; the other is tailored to college students. The company will also produce back-to-school themed podcasts and offer recipes.
Among the materials is "Beginning with Breakfast," a program encouraging customers to "jump start a busy day of learning with a high-fiber, low-sugar meal that contains some protein." Suggested breakfast items include substantial whole grain cereals such as oatmeal or muesli, and cereals with added nuts or seeds.
The chain is hosting a podcast on the importance of breakfast, as well as an online breakfast planner.
Another resource is "Easy Ways to Squeeze in the Good Stuff," which plugs the retailer's supplement selection by citing a recommendation by the American Medical Association that everyone should take a multivitamin daily.
"At Whole Foods, we do the homework for shoppers -- our supplements as well as the food we sell must meet strict quality standards, and that includes no artificial flavors, colors, sweeteners, preservatives, or hydrogenated fats," said the retailer in its promotional materials. Probiotics and essential fatty acids like omega-3s are also recommended.
The retailer also is offering "Lunchbox Solutions" with lunch menu ideas that incorporate daily servings of veggies and fruits.