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Whole Foods Market is expanding its all-organic and domestically sourced non-dairy beverage line as it launches the company’s first almond milk line – including the industry’s first-ever private label refrigerated organic almond milk – and light soymilk in Original and Vanilla varieties under its value-priced 365 Organic Everyday Value brand.
“When choosing our nutritious non-dairy beverage options, shoppers can feel confident that they’re not only getting the freshest, most flavorful options available, but also the peace of mind that the products are all organic and sourced from American farms, at a great value price 365 days a year,” said Chris Slick, senior global coordinator for exclusive and store brands at Austin, Texas-based Whole Foods. “We’re thrilled to continue offering shoppers the highest-quality, responsibly sourced choices in the category with our organic store brand line.”
The company will continue to offer shoppers its popular 365 Organic Everyday Value Soy and Rice Milk in Original, Vanilla, Chocolate and Unsweetened varieties, with new graphics to streamline the package design across the category. Soy and almond milk options will be sold in both refrigerated and shelf-stable varieties.
All 365 Organic Everyday Value non-dairy beverage options are free of lactose, cholesterol, gluten and dairy, as well as being enriched with calcium and vitamins. The beverages contain no artificial flavors, sweeteners, preservatives or colors or hydrogenated fats. In addition, they have no high-fructose corn syrup and are certified to USDA organic standards, which prohibit the use of genetically engineered ingredients.
“And for those seeking organic quality at everyday low prices, we are introducing value twin packs to pass on even more savings to our shoppers,” added Slick.