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    Whole Foods Hails "Shrimpsgiving" Arrival

    The chain is boosting shrimp merchandising and baiting the hook with deals.

    Whole Foods Market is celebrating "Shrimpsgiving" at its seafood departments nationwide, featuring fully cooked and raw shrimp that the natural/organic grocer is billing as a great grab-and-go "value" for holiday meals. The chain is also featuring special prices on shrimp during the month of November.

    A larger array of shrimp will be on display in Whole Foods stores than in previous years, the grocer noted. In a marketing twist, the chain is celebrating the little-known fact that the Pilgrims and Native Americans enjoyed seafood along with their turkey on the first Thanksgiving.

    The Austin, Texas-based chain is offering wild and premium farm-raised shrimp, including already cooked, tail-on shrimp from Thailand at $8.99 per pound; and raw, shell-on American-raised white shrimp (price varies by region, it said). It is also posting shrimp recipe ideas on its Web site.

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