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In honor of the world’s largest beer festival, Whole Foods Market is teaming up with the Beer Wench to host a mini-Oktoberfest celebration live on Twitter.
On Oct. 4, from 7 p.m.-8 p.m. CST, Whole Foods Market and the Beer Wench taste and tweet through four American-style Oktoberfest beers with women in the craft beer industry. The public is encouraged to tweet alongside beer professionals, beer enthusiasts and foodies to learn more about Oktoberfest traditions, cooking with beer, beer pairings and the integral role women have played in the history of beer. The hashtag is #WFMBeer.
7:00 p.m. CST: Left Hand (@LeftHandBrewing) Oktoberfest
Woman behind the Twitter avatar: Emily Armstrong
7:15 p.m. CST: Victory Brewing (@VictoryBeer) Festbier
Woman behind the Twitter avatar: Karen Noonan
7:30 p.m. CST: Great Lakes (@GLBC_Cleveland) Oktoberfest
Woman behind the Twitter avatar: Marissa DeSantis
7:45 p.m. CST: Flying Dog (@flyingdog) Dogtoberfest
Women behind the Twitter avatar: Erin Biles & Holly Manthei
In related news, Whole Foods Market’s featured film during its Do Something Reel Film Festival this month is “The Love of Beer,” a documentary that follows women as they struggle to end stereotypes, handle their rising fame and raise a family in the craft beer scene. The film is available with exclusive filmmaker interviews on iTunes and other platforms for $3.99 in standard definition and $4.99 in HD.