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    Whole Foods Launches Web Site for Mobile Devices

    Natural and organic foods retailer Whole Foods Market last week launched a Web site, m.wholefoodsmarket.com, optimized for Web-enabled mobile devices, to provide its customers with the features of its Web site while on the go.

    Natural and organic foods retailer Whole Foods Market last week launched a Web site, m.wholefoodsmarket.com, optimized for Web-enabled mobile devices, to provide its customers with the features of its Web site while on the go.

    Users can access Whole Foods’ selection of over 2,000 recipes, as well as store information including hours, driving directions, store specials, and a calendar of events for their local stores.

    “Whether they are at home, work, or out and about, our customers can now easily access store information and what’s on sale at their local Whole Foods Market,” said Bill Tolany, global coordinator of integrated media for Austin, Texas-based Whole Foods. “Shoppers can also use their handheld devices to create shopping lists and save their favorite recipes to ‘My Recipe Box,’ a popular feature on our Web site.”

    The mobile site also features a store locator where customers can use a ZIP code search to find the nearest Whole Foods Market store.

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