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    Whole Foods, PBS Kids Give Boost to Healthy Eating

    Strategic in-store/online partnership kicks off this fall 

    Whole Foods Market and PBS Kids have joined forces to help families eat more healthfully. The partnership, which offers free resources in Whole Foods stores across the United States as well as online, begins next month with materials from “Peg + Cat,” PBS Kids’ latest television show.

    “At PBS Kids, our goal is to offer educational, engaging content for the whole child, helping prepare kids for success in school and in life,” explained Lesli Rotenberg, general manager, children’s programming at PBS. “Healthy eating is an important part of this whole-child philosophy.”

    In keeping with this philosophy, PBS Kids has introduced a website with resources for families to promote healthy eating and enhance academic skills. The site features online and offline activities to encourage children and parents to have fun developing math and science skills as they shop for food, cook and eat.

    Whole Foods is also offering online tools such as kid-friendly recipes, quick and healthy meal-planning tips for families, resources for healthy eating on a budget, and nutrition information for all ages.

    “For many of our shoppers, especially those with families, each day is compiled of tiny victories to help their families make healthful decisions,” said Barry Hirsch, global partnerships director for the Austin, Texas-based retailer. “At Whole Foods Market, we support the tiny victories that help children build healthy habits.”

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