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Whole Foods Market and PBS Kids, the No. 1 educational media brand for kids, have embarked on a new partnership to provide families with fun, easy-to-use tools and educational resources so they can make better decisions about organic foods and enjoy healthier lifestyles. The “Fantastic Organic” campaign will employ online resources from PBS Parents, PBS Kids and Whole Foods to show consumers how to cook, shop and explore organic foods. Additionally, select Whole Foods locations will present in-store events where adults and children can share facts, tips, and advice on buying organics.
“We are committed to helping kids learn and grow, and this includes providing resources to children and families that help build and maintain healthy lifestyles,” explained Lesli Rotenberg, SVP, children’s media at Arlington, Va.-based PBS. “In partnership with Whole Foods Market, PBS Kids is providing communities with a variety of educational and fun activities, games, and apps that will help families gain a deeper understanding of organics and healthy eating to nourish young minds and bodies.”
Online, Fantastic Organic offers recipes and tips for simple and healthy organic meals and snacks, shopping tips, videos, and interactive activities for children that help parents get them to eat healthier foods.
To engage families at the store, participating Whole Foods locations will host “The Hunt for Organics,” an in-store scavenger hunt. An activity sheet and instructions enable parents and kids to have fun while they shop by seeking various organic fruits and vegetables, matching organic foods with labels, and tracking their progress along the way. Children can redeem completed activity sheets for a prize pack from La Farge, Wis. Organic Valley, which includes a lunch bag and coupon for the dairy co-op’s products. All participants can also enter for the grand-prize drawing of a one-year supply of Organic Valley products.
“Organic foods and supporting healthy eating education are at the core of what we do, and we’re excited to partner with PBS Kids to inspire healthier food choices during the back-to-school season,” said Scott Simons, senior global marketing director for Austin, Texas-based Whole Foods, which has more than 325 stores in the United States, Canada and the United Kingdom, and more than 69,000 associates.