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    Whole Foods Reclaims Title for Cracked Wheels

    Coordinated event celebrates Parmigiano Reggiano

    Whole Foods Market has reclaimed the Guinness World Records title for the most Parmigiano Reggiano wheels cracked at the same time. (Yes, there is a record, and yes, it’s been broken and broken again.)

    On March 9 at 3 p.m. EST sharp, Whole Foods stores around the Unted States, Canada and U.K. simultaneously cracked wheels of Parmigiano Reggiano – 426 of them, to be exact. That number breaks the Guinness World Record that While Foods had previously set in 2008.

    It was, to be sure, an event that was way off the charts. With an overall theme of “Parmeggedon”, some stores had team members dressed up as zombies and astronauts, while others touted challenge between in-store cheesemongers.

    “Each year, our shoppers look to Whole Foods Market not only for the highest quality Parmigiano Reggiano, but also for an exciting event where they can witness the talent of our cheesemongers and taste the difference of a freshly cracked wheel of cheese hand-sourced from Parma,” remarked Cathy Strange, global cheese buyer for Whole Foods Market.

    The 24-month-aged Parmigiano Reggiano at Whole Foods is sourced from the Parma region in Italy.
     

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