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Whole Foods Market’s North Atlantic region is teaming up with b condoms to support local public health non-profits at 28 Whole Foods locations across Massachusetts, Maine, Rhode Island and northern Connecticut, in honor of National HIV/AIDS Testing Day.
"Caring for our communities is a core value for Whole Foods Market,” said Noah Solomon, Whole Body Coordinator for Whole Food Market's North Atlantic region. “By offering to match each purchase with a donation during this promotion, b condoms has created a win-win opportunity that will resonate with our customers."
From June 27, 2012, National HIV/AIDS Testing Day until Labor Day, b condoms will donate 50 condoms to select non-profits for each box of b condoms sold at Whole Foods locations.
The recipient nonprofit organizations include AIDS Project Hartford, Hartford, Conn.; AIDS Project Rhode Island, Providence, R.I.; Fenway Health, Boston; and Frannie Peabody Center, Portland, Me.
Founded in 2010, b condoms seeks to change the trajectory of sexually transmitted infections (STIs) among communities of need by providing access to education, testing and prevention campaigns. The company is a member of YouthTrade which is a special initiative formed in partnership between YES (Youth Entrepreneurship and Sustainability) and the Conscious Capitalism Institute (CCI) to support businesses owned by people under the age of 35.
Austin, Texas-based Whole Foods operates more than 315 organic and natural food stores in the United States, Canada and the United Kingdom.