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    Whole Foods Teams Up with Online Community for Weekly Recipe Contest

    Natural and organic foods retailer Whole Foods Market is collaborating with food52, an online community for home cooks, to hold weekly recipe contests during the months of June and July.

    Natural and organic foods retailer Whole Foods Market is collaborating with food52, an online community for home cooks, to hold weekly recipe contests during the months of June and July.

    Founded by Amanda Hesser, author and former New York Times food editor and editor of T Living, and Merrill Stubbs, freelance food writer and editor, food52 holds weekly recipe contests and uses crowd sourcing and curation to bring its members recipes, shopping tips, blogs and conversation.

    “At Whole Foods Market, we want our shoppers to discover the joy of eating and living well,” said Nona Evans, global marketing coordinator for Austin, Texas-based Whole Foods. “Our partnership with food52 spotlights summer’s flavorful ingredients such as basil and heirloom tomatoes, while giving home cooks a strong voice in creating, sharing and celebrating the season’s best recipes.”

    Through July 26, a different seasonal ingredient will be revealed each week on food52.com, and home cooks will have one week to submit an original recipe based on the featured ingredient. The following week, food52 will name two finalists, and the online community will be able to vote on a winner from the two. Each weekly winner will receive a $100 gift card from Whole Foods. The eight winners from each week will be entered into a grand-prize contest for a $1,000 Whole Foods gift card. The featured seasonal ingredients are:

    June 7: Cucumbers
    June 14: Fresh mozzarella
    June 21: Cherries
    June 28: Summer squash
    July 5: Basil
    July 12: Swordfish
    July 19: Ground beef burgers
    July 26: Heirloom tomatoes

    “food52 and Whole Foods Market share similar values,” said Stubbs. “We both promote the use of fresh, local ingredients and believe that Americans and their families can improve their health and happiness by getting back into the kitchen.”

    All recipe submissions must meet Whole Foods’ quality standards, which means that they must be free of hydrogenated fats and artificial colors, flavors, preservatives or sweeteners.

    For more information, consumers can visit http://blog.wholefoodsmarket.com/2010/06/8-week-single-ingredient-recipe-contest.

    Weekly winning recipes and the grand-prize submission will be featured on Whole Foods’ blog, which can be reached by going to blog.wholefoodsmarket.com.

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