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Starting today, convenience store chain Wilson Farms Neighborhood Food Stores and the Meals on Wheels Foundation of Western New York will enable customers to support thousands of homebound elderly and disabled residents through its fifth annual “Step Up to the Plate” program.
The fundraising campaign will run through Nov. 29 in all Wilson Farms, Sugarcreek and Wilson Farms, Xpress locations. Customers can take part by buying a Meals on Wheels “plate” for a $1 donation. The purchased “plate,” which will include the name of each donor, will then be displayed in that store.
The program has so far collected over $124,000 for the region’s Meals on Wheels programs, which serve 3,300 local residents about 800,000 meals annually, with the help of a volunteer force of about 2,000 people.
Buffalo, N.Y.-based Wilson Farms operates 192 convenience store and gas station locations across New York State.