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Winder Farms, a West Valley City, Utah-based home delivery grocer that provides all-natural products, has reached a company milestone of 10 million products delivered in 2013 throughout Utah, Southern Nevada and Southern California.
Known as the “farmers market on wheels,” Winder Farms expanded this year to health-conscious Orange County, Calif., which proved to be a major boom for its business. Since its Orange County launch, the company surpassed its goals and enlisted more than 10,000 new customers in that market.
“The convenience of our regular weekly home deliveries, as well as our focus on fresh all-natural products, differentiates us from other home delivery grocers,” said Mike Dutton, CEO, Winder Farms. “For time-strapped families who juggle careers and kids’ sports schedules, getting to the natural foods store or local farmers market is not always feasible. We fill that gap when families need to stock the fridge with healthy fresh produce, baked goods, dairy and other products so they can eat wholesome, healthy meals all week long.”
Winder Farms has solved the last mile challenge of getting products to customers’ doorsteps through its unique grass roots marketing tactics and high volume of customer referrals, which builds customer density within its target neighborhoods. On average, one Winder Farms truck delivers to more than 150 houses per night, according to the company.
The company began its delivery service in 1880, delivering fresh milk and dairy products from its own dairy with a horse-drawn cart. Today, Winder Farms utilizes modern methods with online orders, mobile apps, route optimization software and an expanded product offering.
$5 Per Delivery
Additionally, Winder Farms charges less than $5 per delivery, based on a weekly delivery subscription. This model provides families a simple and economical way to keep healthy foods and weekly staples in the house. Customers sign up online to receive weekly deliveries of the farmers market quality products they use most, including all-natural milk, fresh produce, eggs, prepared meals, bakery items, bacon, fresh juices and more.