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    Winegar's Adds Social Networking to Web Site

    BOUNTIFUL, Utah -- Community-based independent Winegar's yesterday added a social networking component to its new Web site, which launched in October, to serve the community of customers with new babies.

    BOUNTIFUL, Utah -- Community-based independent Winegar's yesterday added a social networking component to its new Web site, which launched in October, to serve the community of customers with new babies.

    The retailer said it has added MyBaby -- a grocery social networking site provided by MyWebGrocer, Colchester, Vt. -- that aggregates a range of information and networking possibilities for parents, including blogging tools, recipes, personalized homepages, and parenting advice.

    In addition, Winegar’s said it will use MyBaby to offer specials for parents.

    "Winegar's is well aware of the importance of children to our shoppers," said Don Mathews, president of Winegar's. "This is another way for our company to support local families and hopefully make their lives a little easier."

    According to Rich Tarrant, c.e.o. of MyWebGrocer, MyBaby is a powerful that enables retailers to offer a value ad to their customers. “This site allows young mothers, a very important demographic for supermarkets, to connect and share information,” he said. “In today's world, people connect through the Internet and MyBaby provides a medium for that connection that also brings value to the retail brand."

    To see Winegar's social networking site, visit Winegars.mybaby.com

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