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Winn-Dixie Stores, Inc. yesterday introduced its newest generation of reusable bags. Retailing for $1.50 each at all of the Southeast regional grocer’s stores, the totes, made from 95 percent recycled material, are available in four vivid designs.
“Winn-Dixie is raising the bar on reusable bags with these colorful new totes that have sturdy handles and a smooth surface that’s easy to clean,” said Robin Miller, director of corporate communications at the Jacksonville, Fla.-based company. “We encourage shoppers to substitute ‘paper or plastic’ at the checkout with these eco-friendly and fun alternatives.”
The bags sport images of fresh flowers, strawberries, orange trees and mangoes. Additionally, limited-edition seasonal designs will roll out during the year, such as a pink breast-cancer-themed tote during October.
As well as carrying the equivalent of three plastic bags’ worth of groceries, the bags are easy to store and include a sticker that can be placed in shoppers’ cars as a reminder to bring them into the store when they shop.
“We continue to see an increase in the number of shoppers seeking products that support a greener lifestyle,” noted Miller. “From our Winn-Dixie-brand organic and natural food selections, to earth-friendly household products like bamboo towels, energy-conserving light bulbs and these new reusable bags, our customers will find the products they are looking for at their neighborhood Winn-Dixie.”
Winn-Dixie operates 515 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi.