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Winn-Dixie Stores, Inc.’s newly rolled out “Neighbors Helping Neighbors” program enables shoppers at 36 area stores to help out Louisiana fishermen affected by the catastrophic oil spill in the Gulf of Mexico donate any amount between 50 cents and $500 directly to the United Way of Greater New Orleans as they pay for their groceries.
When a customer opts into the program, the cashier will scan a special bar code that automatically adds the amount designated by the shopper to the total bill.
The United Way of Greater New Orleans is helping he fishermen of the Crescent City’s St. Bernard and Plaquemines parishes by offering food, counseling and other assistance.
Winn-Dixie debuted the program on Friday, the same day the grocer and several of its vendor partners, including ConAgra, Frito-Lay, Pepsi, Flowers Foods and Zatarain’s, delivered three semi-trailers containing 42,000 pounds of food and 28,800 gallons of bottled water to the Second Harvest Food Bank for distribution to food banks serving the two Mississippi River delta parishes.
“Our neighbors in Plaquemines and St. Bernard parishes face a long and difficult recovery process, and we want to do everything we can to help them,” said Winn-Dixie regional VP Joey Medina. He noted that the company, which has maintained a presence in the Pelican State since 1956, has assisted with the rebuilding process in the wake of Hurricane Katrina, which devastated the Gulf Coast in 2005.
Jacksonville, Fla.-based Winn-Dixie operates 515 retail grocery locations, including over 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi.