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    Winn-Dixie Intros Store Brand Vitamin-enhanced Water

    JACKSONVILLE, Fla. -- Winn-Dixie Stores, Inc. here is hoping to quench its shoppers' thirst for nutritionally enhanced beverages with V-H2O, its new private label vitamin-enhanced water.

    JACKSONVILLE, Fla. -- Winn-Dixie Stores, Inc. here is hoping to quench its shoppers' thirst for nutritionally enhanced beverages with V-H2O, its new private label vitamin-enhanced water.

    Citing research from the Beverage Marketing Corp., the grocer said that sales of nutrient-enhanced drinks in the United States more than tripled in volume from 2001 to 2006.

    Winn-Dixie's V-H2O comes in four flavors: Vitality Fruit Punch, containing vitamins C, B12, and B6 complex; Endurance Kiwi-Strawberry, combining vitamins C and B with vitamin A and lutein; Energy Tropical Citrus, which offers a mix of vitamin C and vitamin B complex with guarana; and Strength Dragonfruit, containing taurine, zinc, and vitamin B5.

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